U Gotta Eat.com: July 2009

Tuesday, July 28, 2009

Can shrinking Qurble.com help it grow?

Here we are again. Thanks for visiting the blog of Qurble.com

Well I've been thinking about this for a while now. When we first started Qurble.com, (originally U Gotta Eat) like a lot of small businesses we figured it our job to tell anyone who would listen, about our company. After all everyone's gotta eat. But by trying to make such a large area aware to our services we have in the process become a "nomad business" getting sales here and there without a real customer base to call home. We never established a core concentration of customers because our marketing efforts were spread so thin that no one really could absorb what it is we do. So it got me to thinking. Can shrinking the scope and efforts of Qurble.com to one concentrated community actually produce greater results than a larger net?

This whole small business realm is very much unexplored territory for me, as I'm sure for many in business it is also. The concept of shrinking to become larger doesn't make 100% sense to me but, as I've learned in Youngstown, "If it doesn't make sense, you're probably on the right track." Beginning in August, Qurble.com will begin shrinking its services. Don't worry it's to make us a better and hopefully a little more fruitful company. Here's some of the proposed changes we'll be implementing:

1. Smaller delivery zones - Qurble.com will be breaking down its delivery area into smaller delivery zones. This will help us dramatically lower both the service fee and the delivery times.

2. Focusing on YSU/Downtown Youngstown - Since our headquarters is based right in the heart of Youngstown we've decided to focus all efforts on our closest community.

3. Land Cruisers - Since we'll be focusing on smaller delivery zones especially in the YSU/ downtown Youngstown arena we're considering establishing a fleet of bike and foot couriers available for speedy delivery. Quick delivery and Eco- Friendly too.

By focusing in we're hoping to find a home for Qurble.com to really blossom. If you have any suggestions please let me know by leaving a comment. Every little bit helps. We're getting prepared, are you?

Best Regards,

Derek Caffe

Chief Executive Officer

Qurble.com

http://www.Qurble.com

Wednesday, July 22, 2009

A Guy, A Business and A Blog

Glad to have you back!

I am constantly reading articles about social media marketing along with a lot of other business related topics. Don't get me wrong, I see the benefits of having your business on facebook, twitter and having your own blog but, if you don't understand it what's the point? We aren't in Kansas anymore Toto! Well in order for Qurble.com to keep up on its social media p's and q's I've decided to change the direction of our blog. Well, to be quite honest there really was no true focus previously, I was just trying to figure out the purpose of all this stuff. Ok, a blog is an online journal? Correct. What exactly do you talk about? Whatever you want to. Really? Really. Here in lies the problem and opportunity.

I've seen business blogs that are strictly business focused and those where business owners will talk about their recent trip to Walmart with their daughter. The spectrum is so wide and as a business owner you don't want to make a mistake and have the blog hurt your business but, there is no steadfast rule. We are living in the social media Wild Wild West where entrepreneurs can become the stuff of legends or watch their flames get snuffed out. Truthfully I don't understand the importance of Twitter when there' s Facebook where you can do the same thing AND meet new friends while keeping up with old ones. I guess the old saying is true, "If you build it, they will come." Question is, "Now that we've come, what to do?"

Instead of look at it as a problem, an opportunity is what I see. I figured my niche was to show the perspective of a 20 something full time business owner building a tech company and industry out of the remains of a proud post industrial economy. And also to bring about awareness to a younger generation of people that no matter your age there are business opportunities all around you to take advantage of.

So what is this all about for me? Put simply it's about: A Guy, A Business and A Blog and their journey down the entrepreneurial highway.

Hope to see you back soon.